Voice Search Five Strategies To Boost Your SEO and Website Ranking:-
Voice search is becoming more common with devices such as Siri from Apple, Alexa from Amazon, and Google Assistant from Google. According to a survey of ComScore by 2020, 50% of searches will be done with the help of voice.
PricewaterhouseCooper surveyed 1,000 people and discovered that voice technology is, in fact, the future. The survey found that consumers between 18 and 64 years use voice technology a lot in their daily lives. With the rise in voice technology, it is clear that we have to start changing the way we interact with consumers. Search trends and SEO are beginning to adapt, and if you want to keep your digital marketing you have to evolve.
Here are five voice search strategies to help you get closer to the top result:
Another difference in the way people search using the voice is that they often use longer and more specific phrases. Instead of writing “movie times,” they will ask: “What are the movie times for the nearby theater?” There is often less competition for long-tail phrases, so they are more likely to see it.
Long-tailed keywords often lead to higher conversion rates than the keywords in a word. One reason is that when you create a more specific keyword, you know exactly what the user is looking for. Another reason is that it is often aimed at people who already know what they are looking for, which means they probably intend to make a purchase or use a service.
For one amongst our medical purchasers, we have a tendency to establish common trends and use them to form keyword phrases. When creating your ads, we use phrase matching keywords, which allows our ad to show even if someone adds something before or after our keyword. For example, when we used the keyword phrase “spider vein treatment nearby,” it picked up any search query that used that phrase, even when they added something more specific.
When someone speaks, they often use more natural language than when they type in a search engine. It’s almost as if they were having a conversation with their voice assistant. Therefore, when writing your content for voice searches, you should make sure to apply the language your consumer would use.
Keyword padding will not help you with voice search. You should make sure you use clear language and natural sound. You will have a better chance of being the first answer if your content matches the search better.
Another way to adapt to conversational language is through the use of broad match keywords. This tactic allows your ad to show when people use similar keywords and terms or close variations.
Featured snippets are boxes that appear on search results designed to answer user questions without having to click on a link. When you are asked a question on a voice assistant device, you will read the highlighted fragment that gives the best answer: the one in the zero position. The best way to appear is to create content around a specific query that is understandable and informative.
To create the best response, you must know who your target consumer is and understand what your needs are. An excellent way to find out if your content is relevant is to look at the “people also ask” box on the search results page. This will help you anticipate what information people are looking for.
While optimizing a particular page on a client’s site for a featured snippet, one study found that obtaining that featured snippet led to a 516% increase in sessions on that client’s website. Although you want to make sure your snippet is informative, you can also add some promotional messages that attract the attention of your company.
Google offers users a list of predefined headers to select for Google Ads. We recommend matching the specific product/service you are advertising with the appropriate header, as Google will recognize these headings during a voice search. For example, for one of our entertainment clients, we chose to use the headlines “shows” and “dance” as we were promoting their upcoming Broadway shows. When these headers are activated during a voice search, Google will read the different programs provided by our client.
4.Answer question questions
It is important to understand the intention of the clients to be able to predict what questions will be asked. Keywords are not as important as semantic search and content creation around a question. Voice search queries often ask a question characterized by words like who, how, what, where, why, and when.
When creating content for our clients’ websites, we anticipate the questions and searches that our target customers will ask. For one of our other medical clients, we design the content of your website to answer many frequently asked questions.
Unlike typical search engine results, voice searches have only one result. This fact makes it even more important to ensure that your website ranks first on the search engine results (SERP) page. With the new technological developments that appear daily, this is the opportunity to grow your digital marketing strategy. These tips will give you a good chance of achieving results in 2020.
Voice assistance is now accessible wherever you are. Therefore, it is important that you have a website optimized for mobile devices. The best way to lose a potential customer is not to be easily accessible in all devices.
Another thing you should keep in mind is the speed of your website. This is an important factor for SEO and ad users often abandon a search if it takes too long to load. Google says that 53% of users will leave a page if it takes more than three seconds to load.
We have seen that campaigns do not work because of poorly designed websites that do not work on mobile devices. That is why we recommend that our customers use responsive web design. This approach allows you to optimize your website for desktop computers and all types of mobile devices.